Behind every great
success is
the drive
to push beyond
limits,
fuelled by motivation.

Motivation

Motivation plays a crucial role in shaping our lives, influencing our behaviours, decisions, and overall well-being. It acts as the driving force behind our goals, inspiring us to pursue our passions and overcome obstacles. When motivated, we are more likely to engage in activities that lead to personal growth, such as learning new skills or maintaining healthy habits. Conversely, a lack of motivation can result in stagnation, decreased productivity, and feelings of dissatisfaction. Ultimately, motivation fosters resilience and determination, helping us navigate challenges and achieve our aspirations, thereby enhancing our sense of purpose and fulfilment in life.

David McClelland’s Theory of Motivation

David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. at   He worked for 30 years at Harvard University and served as chairman of the Department of Psychology and Social Relations.  David McClelland's theory says that everyone is driven by one of three needs — achievement, affiliation or power. Different people are motivated by different drivers, so understanding what specifically motivates a person to complete a task can vastly improve the likelihood that they'll complete the assignment and do it well.

Researchers at Vanderbilt University found that people we consider “go-getters” — individuals who constantly seem motivated — have greater dopamine signaling, meaning they respond better to rewards.

But dopamine doesn’t stimulate motivation in a vacuum. According to behavioral neuroscience, three factors influence your motivation and interact with your body’s dopamine neurotransmitters: your physiological state, environment, and past experiences. Learning how to tap into these forces to create higher dopamine levels can help you increase your motivation and productivity.

Good Communicators Try To Identify The Motivation Buttons of Others

In 1973 Richard Bandler and John Grinder, founders of NLP, observed five “good communicators” and discovered that what made them good communicators was the fact that they tried to identify the “motivation button” of the person they were trying to influence and they tried several arguments until they found the person’s motivation button. Being aware of Motivation Buttons is also useful to improve the influence we have on others.

Motivation Buttons Assessment Tool

The Motivation Buttons inventory aims to identify your driving motivations, recognizing that individuals are motivated by diverse factors like success and appreciation. Assessing 18 sources of motivation through 37 questions, it gauges your prioritization of these factors. By comparing your responses with successful best performing  professionals, it identifies your areas of high motivation and potential areas for growth. This comparison offers insights, without making indirect implications or claiming complete accuracy. It encourages self-reflection on your responses, acknowledging that personality evolves over time. This report reflects the sum of your 36 rankings. Even if you think that your ranking in some questions does not reflect you,

You have to repeat the same mistake 3-4 times for it to affect your report in a significant way. Of course, there is no such thing as an inventory that determines the picture of your real personality one hundred percent accurately. Your personality also changes over time. For example, you are probably not the same person you were 5 years ago. The purpose of this report is to invite you to reflect on the rankings you have made in the inventory. If you think that an inference made in the report does not reflect you at all, you can ask yourself why you have made this choice in the questions. In any case, we hope that you will benefit from the inventory.